Hey, l.a.girlfriend, a little about us;
Lisa Ashley's entire adult and professional life has been immersed in the beauty and
cosmetics industry. Lisa began her career in the Miss California Beauty Pageant industry.
First as a contestant, then later as a pageant coordinator whose responsibilities included
the supervision of makeup for beauty contestants in pageant s locally and across the state
of California. Her time and efforts in the pageantry world allowed Lisa to foster relationships
with many high powered clients and corporations across the state and nation.
Lisa's entrepreneurial spirit continued to shine brightly when she opened her own full service beauty salon and spa at the
exclusive Westin Bonaventure Hotel in Los Angeles, California. She later went on to become
co-owner of Indulgence Medi-Spa in Thousand Oaks, California.
Lisa then decided to concentrate solely on her make-up artistry for the television, film and print industries. With over 18 years of
experience in the industry including several notable television series and hundreds of commercials, Lisa's
client roster includes some of the most recognizable faces in the world. Lisa's makeup artistry has also
graced the covers and pages of many internationally renowned and distributed magazines.
It was in 2001 when Lisa began developing her unique beauty products to help her and her clients
achieve the results that they desired. Her experience in the pageant world salons and entertainment
world taught Lisa the importance of providing excellent customer service and satisfaction, but moreover,
listening to the needs of each individual client, both celebrities and consumers alike. With this in mind, Lisa
Ashley has created a line of products that do not restrict itself to one specific task.
In 2007 Lisa was away from home working with Heather Locklear on a movie. She returned two weeks
later to find her preteen daughters had developed serious and completely different skin issues. Alexa, 11
years old, had very dry sensitive skin and was having bad reactions to over the counter products. Sophia, 9
years old had oily skin and was already experiencing breakouts. The over the counter acne products were too
strong and harsh for her young skin. Amazingly, Lisa could not find products well suited for their different adolescent skin types.
Now knowing that preteens and teens have drastically different skincare needs, much like adults, Lisa Ashley has developed "l.a. girlfriend" Designer Skincare for teens, specifically developed for different skin types. Removing the ingredients too harsh for most young skin and replacing them with ground breaking ingredients that are GENTLE YET EFFECTIVE (see our
before and after photos).